Linkedin is the single largest resource any job seeker has, yet so many people are oblivious to it or don’t know how to use it effectively to market themselves. With many networking events coming up such as “The Big Meet” and other local career fairs, you must have a mind-blowing LinkedIn profile so you can get the most out of these events.
This post will cover four of the most important things about your LinkedIn profile to stay ahead of your competition.
The very first thing to remember is to have a good profile photo. What constitutes a good profile photo? – A photo that shows your face clearly (preferably a happy face).
Please do not post those angry passport photos because they will make you look like a psychopath who just got out of the hospital. If you have a picture with a collared shirt, that’s perfect, if not, don’t sweat it too much as long as you can put a smiley one. (Besides, only angry birds look good with angry expressions).
How Weird Is Your Name
The second aspect is your domain name for LinkedIn. This is crucial since it will be easier for people to find you if you have a domain name aligned with your name.
When I first started using Linkedin, my domain name was – Linkedin.com/in/1025681854851 or something stupid like that which I then changed to Linkedin.com/in/nishantkaushish.
This is easier to remember and will ensure that out of the thousands “Nishant Kaushish” out there, the employer is looking at the right one.
(A Note to other people with the name – Nishant Kaushish – Sorry guys, I have taken that name on LinkedIn, but you can always try getting other combinations. Better luck next time).
To change your domain name – go to your LinkedIn profile and from the tabs on the top, choose “profile.” You will be taken to your profile page. Just underneath the “edit” button, you will see your domain name in small letters in linkedin.com/in/5435464376. Click on it to change it.
The same domain name will also be available on your right-hand side on the same page. You can click on that to amend it as well. However, please note that once you have changed it, you will never be able to change it again….at all.
So, get the right name out of the combinations that LinkedIn offers (if your name isn’t available because it may not be weird enough).
Who Are You, Mr. Green
Your introductory headline appears right underneath your name. You must have heard people make an opinion about you within the first two seconds of seeing you. With LinkedIn, you can say your headline is the first thing employers will see together with your photo, so you better make it right.
My headline says – Sales Expert and Career Development Enthusiast.
I created the name “career development enthusiast” on my own to stand out of the crowd and to create a bit of curiosity in the reader’s mind, so he/she goes ahead and checks out the rest of my profile.
However, you don’t need to be adventurous. You can state who you are and what your title is. Good enough.
Software Developer – Engineering Student
Automated Systems designer Student
Structural Engineering Undergraduate
Electrical Engineering Aficionado
NOTE: Please avoid using terms like cashier or cash handling, say customer service representative. However, since you are looking for a job in engineering, you should mention something related to that in your headline instead of the part-time or unrelated job you are currently in. You can google your ideal job to find out internet postings about the same and use their headings to get some more good ideas.
What Have You Done
A professional summary appears right after your introductory headline.
This is where you can shed a little more light on what you do. This section is a bit tricky and will take the most time because you have to be creative, compelling, and goal-oriented.
Here is how you can go about it:
(1) Inform people who you currently are.
(2) Communicate about how you perform your role or what you do in your role. Do not go any longer than two determinations.
(3) Say where you want to be and what you are looking for
An example is as follows:
“I’m a civil engineering student at the University of Technology, Sydney (UTS) with a keen excitement in project engineering.
I have undertaken various subjects to enhance my knowledge in this sector and have also given public presentations to express my learning ideas.
I’m very keen to apply my theoretical knowledge in an engineering work environment where I would contribute to real-world projects and learn even more by undertaking significant responsibilities.”
Simple, concise, and engaging!
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